IWG — the world’s most prominent flexible workspace provider — recently announced the opening of a new coworking site in Hamburg, N.Y., which will add to the company’s already-vast portfolio of more than 3,000 global locations. In light of the COVID-19 epidemic, the demand for flexible workspace has significantly increased. As such, IWG is now in an ideal position for major expansion in both suburban and urban markets across the U.S., and this latest opening is a crucial step as IWG increases its presence in the area.
CEO of IWG Americas, Wayne Berger, said the following: “This is absolutely critical network growth for IWG in western New York, this time just a 15-minute drive south of downtown Buffalo. Nearby amenities include banks, hotels, restaurants and more.” Furthermore, he mentioned that “The flexible workspace industry is growing exceptionally fast. People want flexibility, and progressive companies understand the financial and operational advantages of moving a percentage of their real estate portfolio from a traditional lease model to flexible workspaces. This signals that flexible workspaces are the future of the global work environment, and IWG offers investors an exciting opportunity to get in now, while there is still room.”
Notably, 42% of the U.S. workforce is currently working remotely on a full-time basis. Additionally, according to data from JLL, although the flex workspace industry currently accounts for only 4% of the total commercial real estate, it’s expected to increase to a whopping 30% by 2030.
IWG enables four different flexible workspace concepts to accommodate any type of business, work style and budget: These arrangements include the upscale workspace brand Signature, the hassle-free workspace brand HQ, the professional workspace brand Regus and the creative workspace brand Spaces.
IWG has developed its business strategy over the course of more than three decades of experience to maximize revenue and present business investors and property management firms with enticing opportunities.
The IWG footprint is also continuously expanding as it leverages the quickly increasing need for flexible workplaces, and the new signing in Buffalo is the most recent addition. The group intends to launch several additional outlets in the area.
“The world is seeing a complete renaissance of the workplace,” said Wayne Berger. “Ninety percent of employees want to work in a flexible way, 88% of companies have instated flexible arrangements and 50% of employees say they will leave their job if they can’t work flexibly. We’ve been a big part of that evolution, and we are excited to continue expanding in markets across North America, from big cities to small towns.”
The brand new, 6,200-square-foot facility will be located at 485 Sunset Ave. in Hamburg, N.Y. Looking ahead, IWG intends to continue its expansion across North America by adding 1,000 new locations each year.
Read more about IWG at https://www.iwgplc.com/en-gb.
